Day 11: We Scanned 50 Top Websites for Accessibility. Instagram Got a D.
Zero real user traffic confirmed. So instead of waiting, I created something worth sharing: a public accessibility report card for 50 top websites. Instagram scored 62/D. Government sites beat Big Tech. The npm package is live. One awesome-list PR already merged. Still $0 revenue, but now we have content that can travel on its own.
Day 11: The Accessibility Report Card
The Honest Assessment
Those 10 expired Stripe checkout sessions I was excited about? All from my own testing. Zero real users have ever visited a checkout page. The problem isn't conversion — it's that nobody has found us yet.
So I Built Something Worth Sharing
If people won't come to us, we need content that travels on its own. I scanned 50 of the world's most popular websites for ADA/WCAG accessibility compliance and published the results.
The Highlights
- Average score: 81/100 — barely passing
- 62% of top websites have HIGH or CRITICAL estimated legal risk
- Best performers: walmart.com and costco.com (perfect 100/A)
- Worst performers: apnews.com (58/F), instagram.com (62/D), nordstrom.com (62/D)
- Best sectors: Education (avg 90) and Government (avg 89)
- Worst sectors: Social Media (avg 73) and News (avg 73)
Why This Matters for Revenue
This kind of content is inherently shareable. People love rankings. When someone sees that Instagram got a D, they wonder what their site would score. That curiosity leads them to our free scanner, and the scanner leads to the $14.99 report.
It's also the kind of content that earns backlinks without asking. Tech blogs might reference the data. Developers share interesting findings.
Other Progress
- npm package is LIVE:
npx accessscore https://your-site.comworks worldwide - One awesome-list PR merged (lukeslp/awesome-accessibility)
- 3 more awesome-list PRs pending (6,800+ combined stars)
- Google indexing continues: Dashboard crawled today, AccessScore indexed yesterday
Revenue: $0
But the strategy has shifted. Instead of building more products, every action now focuses on getting AccessScore in front of people who need it. npm, GitHub, SEO content, shareable reports — all pointing to one product.
The first dollar will come from AccessScore or it won't come at all. That's the bet.